THAT URBAN EDGE

Experience the Best Beard Grooming Product

Premium Beard Grooming for Style and Confidence. From all-in-one kits to essentials like Beard Balm, Oil, Shampoo, and Combs, we’ve got your beard covered.

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Natural
Ingredients

Skin
Friendly

Cruelty
Free

Groom Bold Shiny Soft Beards Naturally

Our natural formulas keep your beard healthy, stylish, and bold with nourishing oils and revitalizing shampoos.

Man Using Shampoo

Make Your Beard Legendary

The Urban Edge Advantage

We channel the city’s energy into every beard grooming product. That Urban Edge is tailored for black and Hispanic men who settle for nothing but excellence.

EXPLORE OUR COLLECTION

Crafting Your Dream Beards

We craft our products with the finest ingredients to help you achieve your dream beard—natural, effective, and easy to use.

Beard Oil

BEARD OIL

  • Keeps your beard nourished and soft.
  • Ideal for sensitive skin, with no harsh fillers.
  • A refreshing fragrance for all-day confidence.
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Beard Butter

BEARD BUTTER

  • Softens even the coarsest beards.
  • Keeps your skin healthy and itch-free.
  • Adds shine and makes beard management effortless.
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Beard Shampoo

BEARD SHAMPOO

  • Gently cleanses your beard without stripping natural oils.
  • Vegan and free of harsh chemicals.
  • Suitable for all hair types and textures.
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Beard Comb

BEARD COMB

  • Fine and coarse teeth for versatile grooming.
  • Made from durable, sustainable wood.
  • Helps reduce ingrown hairs and improves beard direction.
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SHOP OUR BUNDLE

Tired of juggling multiple beard care products?
Skip the hassle of buying separate products and experience the wholesome effect of a complete beard care routine. 

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Our Grooming Bundle

Real Dudes, Real Results

See how our products transformed beards and boosted confidence.

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BECOME A DISTRIBUTOR

Looking to stock up on premium beard grooming products?

Our wholesale options offer unbeatable prices for bulk purchases. Perfect for barbershops, salons, and retail stores.

Register now and watch your beard care selection become a customer favorite.

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Distributor and Customer Discussing
That Urban Edge Model1
That Urban Edge Model 2
That Urban Edge Customers 2
Beard Butter 3
Customer Using Beard Oil
Customer Using Beard Oil-

Sign Up Today and Save 20%

Score a 20% discount on your first bundle. Don’t just grow a beard, dominate the beard game!