Grow the Beard.
Leave the Grooming to Us.
At That Urban Edge, we’re about more than beard care — we’re about confidence, style, and feeling your best every day.
Our products are made for textured beards and crafted to actually work, because you deserve better than the basic stuff you find on the shelf.
Our Story: Built for Us, by Us
That Urban Edge isn’t just a grooming brand — it’s a movement.
We’re built for men who take pride in their look and want products that work for them, not against them.
Our formulas are made with textured beards and sensitive skin in mind, because you deserve more than the one-size-fits-all stuff most brands offer.
So we decided to create our own lane.
From nourishing beard oils and rich butters to fresh shampoos and sleek combs, every product is made with care:
Premium ingredients
No harsh chemicals
100% culture-first design
Whether you’re hitting the streets, pulling up to brunch, or leading in the boardroom, we’ll keep you sharp, moisturized, and ready for anything.
Who We’re For
We serve the men who:
- Are done with dry, scruffy beards
- Want products made for their skin and hair
- Appreciate quality, consistency, and good design
- Value confidence and care just as much as appearance
If that’s you? Welcome to the tribe.
What Makes Us Different
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Black-Owned & Proud
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For Melanin-Rich Skin
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Natural Ingredients.
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Gift-Ready Packaging
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Kits That Actually Work
Our Mission
We’re here to help men look good, feel good, and own their grooming story.
Because a well-groomed beard isn’t just a flex — it’s a form of respect. For yourself. Your roots. Your culture.
Let’s Elevate Your Beard Game
Ready to go from scruffy to sharp? Shop our grooming kit on Amazon.
Stay Connected
Follow us on social and join a growing community of men who take their beard—and their self-care—seriously.