Privacy Policy

    This Privacy Policy describes how That Urban Edge (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit or make a purchase from our website at https://thaturbanedge.com/ (the “Site”).

    1. What Personal Information We Collect

    When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

    We collect Device Information using the following technologies:

    • Cookies: Data files that are placed on your device or computer and often include an anonymous unique identifier.

    • Log files: Track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

     

    Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

    If you opt-in to our SMS communications, we collect your phone number and any other information you provide during the sign-up process.

     

    2. How We Use Your Personal Information

    We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

    • Communicate with you;

    • Screen our orders for potential risk or fraud; and

    • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.


    We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

    If you have provided your phone number, we use it to send you SMS text messages related to your orders, promotional offers, and account notifications.



    3. Who We Share Your Personal Information With

    We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Mailchimp to send relevant emails to you—you can read more about how Mailchimp uses your Personal Information here: https://mailchimp.com/legal/prior-privacy-policy/. We also use Google Analytics to help us understand how our customers use the Site—you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

    We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

    SMS Consent is not shared with third parties or affiliates for marketing purposes. Your express consent to receive text messages from That Urban Edge is for the sole use of That Urban Edge and will not be sold, rented, or shared with any other entity.



    4. Your Rights & Choices

    You have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

    Depending on your state of residence, you may have additional privacy rights. For example, consumers in California have rights under the California Consumer Privacy Act (CCPA).

    To opt-out of receiving marketing emails from us by clicking the “unsubscribe” link at the bottom of any email we send you.

    To opt-out of receiving SMS messages, text STOP to the number from which you received the message. For assistance, text HELP. This is in compliance with the Telephone Consumer Protection Act (TCPA).


    5. Data Security

    We take reasonable precautions and follow industry best practices to protect your personal information and ensure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed.


    6. Changes to This Privacy Policy

    We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.


    7. Contact Us

    For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@urbanbeard.com .